Kevin Mau — Art director, experience designer, illustrator, brand consultant, and sometimes poet. Always with an opinion handy, it was only a matter of time before I ventured into the blogosphere…and here I am. Fair warning though, many have found my prose every bit as colorful as my art.
I truly feel blessed with a career in the creative world. So far, my career has been, and will always be about the creative first. And I’m most comfortable working in environments and with people that share that focus. Because I’ve always figured that if I get the creative right, everything else will fall wonderfully in place and I will enjoy myself at the same time. Naive? Sometimes. However, that ideology works well for me, and it always seems to have a positive effect on my clients’ bottom lines.
Many have asked what it’s like being a creative for The Boeing Company. That’s too long of a story for this medium, but the question always brings a Dicken’s quote to mind: “It was the best of times, it was the worst of times …” However, it’s my time with that global icon where I compiled the bulk of my corporate branding experience. I am a focal in the teamed implementation of the Boeing brand, and I am entrusted with the regional stewardship of its corporate identity system in both the marketing of the company, and throughout its internal culture. The latter has proven to be the most difficult, and most important.
As an art director and designer with Boeing, I have also enjoyed working side-by-side with top shelf creatives and brand stewards indicative of a global giant.
As an outside designer and consultant, I work in partnership with companies, large and small, to create their individual and distinct brand presence and voice. Then, guide them in the visual communication of both in their respective marketplaces.
Sometimes I almost feel guilty that I get paid as a creative. (Did I mention almost?) Because I absolutely love what I do and cannot imagine myself outside the creative world and away from all of its challenges. I know perfection is a rare state, but I’m always keeping an eye out for that “perfect” creative and collaborative environment, and striving for that “perfect” project… OK, naive again, maybe so, but so far life has been good.
